Our ETHOS

Our Farm

Our business is built on understanding where our produce comes from, how it lived, and most critically, how it's farmed. We produce meat that is high quality, fully traceable, and produced in a low input, sustainable farming system. Our beef comes straight from our farm, Forrest View in Boyup Brook and neighbouring farms that share our values. Ours are happy herds which graze to maturity the way nature intended – not like mass commercial farming methods that are impacting our planet. We stand behind local producers and those who share our values nationwide.

The environment
is important to us

We are passionate about the planet and every process and decision we make is about lessening our footprint. We make sustainable choices at every level. From our farming methods and handling of animals to our shop fit out and packaging, every element is as sustainable as possible. We are strategic in how we discard waste, and recycle and utilise industrial composting and packaging when possible.